Visual Communication

Every art viewer sees differently, based on different prerequisites, needs, interests, expectations, and levels of endurance. According to Multiple Access access to the content of artworks does not require prior knowledge of art, as is often the case in the institutional art world. Accessibility results from the content of the works, as well as from the possibility to freely choose from a spectrum of approaches. Hence, each person can decide for themselves whether, how and what information they would like to obtain about the work they are looking at. Multiple Access applies this concept to various works of young artists by way of example.