Signs

Logos are important visual elements that identify and promote businesses or products, representing a brand’s personality and values. Iconic logos like those of Apple, Coca-Cola, Nike, FedEx, and McDonald's are instantly recognised worldwide.

This publication documents the results of the Registered Signs® course, showcasing new logos inspired by well-known brands across various industries. Each logo development began with a randomly assigned field, such as entertainment, toys, high fashion, technology, travel, or finance, and involved comprehensive research of the industry and its history.

The publication can be ordered for CHF 15.– directly via info.vvk@zhdk.ch.

Students: Viviane Bettschart, Tonia Erismann, Stanislas Favre, Miles Fischli, Jelka Freivogel, Niclas Funk, Alicia Godel, Lois Grimm, Uma Malina Grotrian-Steinweg, Lia Grünig, Nina Hitz, Marc Iselin, Ester Koval, Clara Kuhnke, Alison Léger, Aatos Mononen, Vivien Pöhls, Valerie Rohner, Lea Spiess, Praveena Srirathan, Lisa Steiger, Dennis Vugts

Modul held by Eurostandard