Bitte aktualisieren Sie Ihren Browser zur korrekten Anzeige dieser Webseite.

We are the animals

Publication Identity&Brands

In connection with the module «Identity&Brands» students of the BA programme investigated and examined the smallest brand identification entity—the logo—in their second semester. Established logos with animal symbols were the starting point for this project. In a first phase, these symbols were analyzed (brand DNA, symbolism), dissected (codes), manipulated (exploration) and modified in a direct and evolutionary manner (strategy). In a second phase, the resulting process steps, insights and the newly developed logos were transferred to an indulgent fanzine (narration, communication). The rules of the game were: twelve pages, two colours, free choice of paper. The present publication is a representative and selective development of differing work methods and processes. Together with an essay by André Vladimir Heiz, the publication documents three intensive weeks.

Lecturer: Thomas Wolfram, Assistance: Claudio Gasser

We are the animals
We are the animals
We are the animals
We are the animals
We are the animals
We are the animals
We are the animals
We are the animals
We are the animals