In connection with the module «Identity&Brands» students of the BA programme investigated and examined the smallest brand identification entity—the logo—in their second semester. Established logos with animal symbols were the starting point for this project. In a first phase, these symbols were analyzed (brand DNA, symbolism), dissected (codes), manipulated (exploration) and modified in a direct and evolutionary manner (strategy). In a second phase, the resulting process steps, insights and the newly developed logos were transferred to an indulgent fanzine (narration, communication). The rules of the game were: twelve pages, two colours, free choice of paper. The present publication is a representative and selective development of differing work methods and processes. Together with an essay by André Vladimir Heiz, the publication documents three intensive weeks.