The three-volume publication «Swiss Graphic Design Histories» is the main output of the research project «Swiss Graphic Design and Typography Revisited». The publication offers a redefinition of Switzerland’s graphic design landscape. Based on the extensive research done in line with the project’s multiple and inclusive approaches, the publication reaches beyond the usual canon and the well-known epicentres with the Germanophone fathers of what has become famous as the Swiss Style.
In its three volumes, it features visual artefacts and archival documents, the majority published here for the first time, alongside likewise previously unpublished conversations with designers who have forged developments of the past decades, as well as new essays discussing key terms that refer to various design practices. The complexity of the undertaking is embraced through a system of keywords, thus enabling readers to connect contents within the individual volumes. An additional booklet comprising a glossary, bibliography, and an index of the keywords rounds out this long-awaited new survey of graphic design in multi-lingual Switzerland that sheds new light on networks, practices and media largely ignored so far.
The research project was undertaken by researchers from seven Swiss universities and was funded by the Swiss National Science Foundation.